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Price 255/-   

ACCOUNTING FOR MANAGERS

by N.K. GUPTA, VIDHU BANSAL
ABOUT THE BOOK
This book is meant for students of professional courses like CA, CS and other
equivalent courses and students of MBA of various universities across India. Simple and lucid language has been used for better understanding. Number of solved practical problems are given for better understanding

 
ABOUT THE AUTHOR

DR. N.K GUPTA (M.Phil , Ph.D from Delhi University)
Associate Professor at Ramjas College, Delhi
university. Has teaching experience of over 35 years to the undergraduate and post
graduate students. Author of various books and research articles in renowned
international and national journals.. Associated with the teaching of professional
courses like CS , CA, MBA and other equivalent courses at prestigious institutions
and universities


VIDHU BANSAL
B.Com from Shri Ram College Of Commerce and M.Com from Delhi School Of
Economics, Delhi University. Assistant professor at SGTB Khalsa College. Has
teaching experience of over 9 years to the undergraduate students and MBA
program students at various institutions. Currently a Ph.D scholar at Bharati Vidya
Peeth University. Presented papers in international and national conferences.

 

 



Price 275/-   

BUSINESS ORGANISATION & MANAGEMENT

by  RAJENDRA P. MAHESHWARI,
J.P. MAHAJAN
ABOUT THE BOOK

Business Organisation and Management is a basic introductory textbook designed to cater to the examination and knowledge needs of the students of B.Com., B.B.A., and other professional courses of Indian Universities.

Salient Features:
·Provides exhaustive coverage of topics updated with business examples and recent management research.
·Explores ideas valuable in developing and maximising business and managerial
competence of students.
·Utilises analytical framework to explain complexities of organisation and management of business in a simple, lucid, and easy to understand language.
·Makes a careful use of competency-based study aids, such as chapter outline, flow charts, tables, and chapter roundup.
·Incorporates multiple-utility exercises – such as statements, distinctions, short notes, essay type and application oriented questions – to reinforce learning.

All these features make this a unique and unrivalled compendium of modern business organisation and management.

 
ABOUT THE AUTHOR

Dr Rajendra P. Maheshwari is presently working as an Associate Professor in Commerce at Ramanujan College of University of Delhi. He is a Visiting Faculty to the Department of Commerce, Delhi School of Economics, University of Delhi. Key areas of his interest are International Business, Marketing, and Strategic Management. He has authored three books on Indian Economy and International Business and written 16 research papers, published in top Indian Journals.


J.P. Mahajan is currently working as an Associate Professor in Commerce at Kirori Mal College of University of Delhi. Being a topper in M.Com. from Delhi University, he was awarded the “Jai Narayan Vaish Prize for the year 1973.” He has been a Visiting Faculty at the Department of Computer Science besides being associated with the National council of Educational Research and Training (NCERT) and Indira Gandhi National Open University (IGNOU). He has authored several books on General Management, Business Organisation, and Human Resource Management.

 

 



Price 475/-   

E-COMMERCE

by  NIDHI DHAWAN
ABOUT THE BOOK

Up-to-Date and comprehensive, this book provides information on “Electronic Commerce”, its concepts, applications, strategies and techniques that can be used to build profitable websites. It describes what E-Commerce is and how it is managed by giving suitable explanations related to its benefits and limitations, opportunities and risks involved and various other issues involved in it. This book is meant for Commerce, Information Technology and Computer Science students at various levels in different courses. This book provides a blend of various concepts and technologies used in e-commerce and application oriented approach, an explanation of architectural framework and security and payment concepts in e-commerce. The book also highlights the various aspects related to the use of Electronic Data Interchange (EDI), an emphasis on supply chain management (an integrated systems approach) and the significance of mobile applications in
e-business along with the parameters related to promoting a website by using various e-marketing strategies. Efforts have been put in this book to help students in learning HTML language and style sheets for web page designing.

KEY FEATURES
• The effort has been made to include every facet of E-Commerce whether it is networking, publishing, information distribution and messaging, service infrastructure, planning and launching of online business, value chains, laws relating to e- commerce, e-security and e-payment and many more aspects.
• Each chapter of the book begins with introduction explaining the need of the contents discussed in the chapter.
• Figures, graphs and tables have been inserted at relevant places to help the reader to understand the concept clearly.
• Each chapter is followed by the points that provide a helpful way to recap all the topics covered in a chapter.
• Exercise in the form of Questions, Fill in the blanks, True/False statements are added at the end of each chapter aimed at providing the in-depth understanding of the concepts learned.
• Last unit of the book contains the detailed explanation of each tag with illustrations showing the browser output to provide better and clear understanding of HTML and DHTML.

 
ABOUT THE AUTHOR
NIDHI DHAWAN The author is presently teaching in the Department of Commerce, Zakir Husain College, Delhi University and she has taught various subjects, having specialization in computer papers. She has been associated with the college for the last 12 years. She has got her M.Phil from Delhi University and acquired computer expertise from various authorities including “DOEACC”. She has also been associated with ILLL, Delhi University in the field of IT. She has conducted Computer Workshops in her college and plans to do a lot in this direction. She has already contributed a book in the field of e- commerce-“Introduction to E-Commerce”. She plans to contribute a lot in this direction and this book is a step in this direction.
 

 



Price 345/-   

ENTREPRENEURSHIP DEVELOPMENT

by  Dr. S.L. Gupta
ARUN MITTAL
ABOUT THE BOOK

The present book “Entrepreneurship Development: Text and Cases” has been designed after a thorough analysis of the current academic demand. The book is useful for BBA, BBM, B.Com, M.Com, MBA, MBM and other related courses.
The book has useful insights about entrepreneurship development in a comprehensive manner. There are four unique features of this book, which makes it more useful than the other text books available in the market:
Firstly the book is comprehensive and covers all essential topics related to entrepreneurship. There are separate chapters on the topics of current interest such as Retail Entrepreneurship, and Women Entrepreneurship.
Secondly, all the chapter have opening cases related to the topic discussed in the chapter. The opening cases have been selected and prepared to give initial insights regarding the topic so that a practical context can be associated with the theoretical aspects while going through the book. The third feature of the book is that it includes ample number of chapter-end cases, formats, biographies of successful entrepreneurs and examples related to the discussed topics. Various examples from the real life business situations help the reader to understand the conceptual aspects in a better manner.
Lastly the book contains five complete feasibility reports, which give the idea of business proposal. These feasibility reports can work as the benchmark reports for the students when they work on a similar kind of assignment.

 
ABOUT THE AUTHOR
Prof. (Dr.) S.L.Gupta (Ph.D, PGDBM, M.Com)
Prof.(Dr.) S.L.Gupta is presently working as Professor, Academic and Doctoral Research Coordinator at Birla Institute of Technology (Deemed University), Mesra, Ranchi, Noida Campus, India. He has almost 20 years of experience in the field of Management teaching, training, consultancy and research. He has been teaching Marketing subjects to MBA, PGDBM and M.Phil students for last 20 years. Prof. Gupta has written 11 Books in the area of Marketing Management. He has developed 5 Case studies in Retail and Marketing Management, published almost more than 50 Research papers and articles in the journals and presented papers in 15 national and international conferences. He has developed Content, Credits, Project work and Academic Credentials of 11 new courses.

Arun Mittal (MBA, M.Phil, PGDRM, Ph.D-Submitted) is an assistant professor at Birla Institute of Technology, Mesra Ranchi, (Deemed Univeristy), Noida Campus. He has around 5 years of experience of teaching General Management, Marketing and Retailing subjects to graduate and post graduate students. His areas of interest are Management Principles and Practices, Strategic Management,
Business Law, Entrepreneurship Development, International Business, Managerial Economics and the subjects of Marketing Area. He has published about 15 research papers and articles in the journals of repute and presented papers in 25 conferences and seminars on various management topics. He has also coordinated 2 faculty development programmes on Research Methodology.
 

 
 



Price 200/-   

FUNDAMENTAL OF C O M P U T E R

by DR. MANOJ WADHWA
ABOUT THE BOOK

Fundamental of Computers is a introductory course and includes the basics of computers and C programming. It covers the syllabi of all major universities and useful for all examination BTech, MCA, MBA, BCA and PGDCA.This book caters the needs of beginners and advanced readers. Efforts are made to ensure that basics of computers and programming concepts can be easily understand by readers.

Silent Features:
• Comprehensive and extensive treatment of each topic
• Solved examples of C programs
• Coverage of advanced topics
• Simple and concise language
• Review questions

 
ABOUT THE AUTHOR
Dr. Manoj Wadhwa is currently working as a Professor and HOD, Information Technology, Faculty of Engineering and Technology, Manav Rachna International University, Faridabad He has more than 15 years experience in teaching, research and industry. He has served many different responsibilities in reputed colleges of NCR. His research interests include software engineering, operating systems and next generation web/internet. He has organized a National Conference on Information, Communication Technologies and e Governance (NCICTG2010)
as Convener and chaired the sessions of National and International Conference. Beside he is actively involved in social welfare and promoting technical education in rural areas. He is Life Member of International Association of Engineers, London (IAENG), Life Member of Indian Society of Technical Education, Delhi (ISTE) and Member of Universal Association of Computer Electronics Engineers, Australia (UACEE).
 

 
 



Price 345/-   

Corporate Governance

by  Anil Kumar
ABOUT THE BOOK

This book presents the concepts and an overview of theories, models, codes, and practices of corporate governance - a subject which is evolving constantly. The book is written to serve the needs of graduate and post-graduate students of corporate governance. Researchers, professionals, corporate directors and executives, regulatory agencies and policy-makers will find it equally useful as a source of authentic and research-based information on important issues concerning corporate governance in India.

Distinctive Features

• Theory supported by illustrations and case studies.
• Corporate governance practices in India presented in the international perspective
.• Covers all major corporate collapses including issues of corporate governance underneaththe scams.
• Presents in simple and lucid language codes of corporate governance in the USA, UK, Australia, Germany, South Africa, Malaysia, South Korea, India and the OECD Principles of Corporate Governance.
• Discusses important emerging issues such as the role and liability of independent directors, insider trading, corporate frauds, corporate governance in unlisted, SMEs and family concerns, and shareholders activism.
• Contains important policy recommendations.

 
ABOUT THE AUTHOR

Anil Kumar
(Ph.D)
Anil Kumar, Ph.D., is Associate Professor at Shri Ram College of Commerce (SRCC), Universityof Delhi. An alumnus of SRCC, he did his post graduation in commerce from Delhi School of Economics, Delhi University. He has been awarded Ph.D. degree by the University of Delhi for his thesis on 'Performance Effects of Corporate Governance Code'. Dr Kumar has contributed number of research articles in national and international journals; presented his research work at international conferences in India and abroad; and has conducted several executive development and training programmes for corporate executives and directors. He has over twenty-five years experi ence of teach i ng both under-grad uate and post-grad uate students.
 

 
 
 



Price 250/-   

Corporate Law

by  Anil Kumar
ABOUT THE BOOK

The objective of this book is to impart the basic knowledge of the provisions of the Companies Act, 1956 and Depositories Act, 1996 along with relevant case laws.

Distinctive Features

• Text book for undergraduate students; covers new semester syllabus of B.Com (Hons) of Delhi University.
• Incorporates all latest amendments and rules concerning corporate laws.
• Complicated provisions ofthe law are given in simple and lucid language.
• Case laws and illustrations are given to enable comprehension of complex provisions of corporate laws.
• Presents recent issues of corporate laws in India: insider trading, rating agencies, MCA 21, small directors, on-line registration of companies, XBRL filings.
• Examination questions and practical problems (with short answers) are given at the end of each chapter.

 
ABOUT THE AUTHOR
Anil Kumar (Ph.D)
Anil Kumar, Ph.D., is Associate Professor at Shri Ram College of Commerce (SRCC), Universityof Delhi. An alumnus of SRCC, he did his post graduation in commerce from Delhi School of Economics, Delhi University. He has been awarded Ph.D. degree by the University of Delhi for his thesis on 'Performance Effects of Corporate Governance Code'. Dr Kumar has contributed number of research articles in national and international journals; presented his research work at international conferences in India and abroad; and has conducted several executive development and training programmes for corporate executives and directors. He has over twenty-five years experi ence of teach i ng both under-grad uate and post-grad uate students.
 

 
 



Price 375/-   

RESEARCH METHODOLOGY (2nd Edition)

by  Dr. S.L. Gupta
Hitesh Gupta
ABOUT THE BOOK

This book is designed to serve as a text book for management students who want to learn research in Indian context. The book not only deals extensively with theories and text on Research Methodology but also with many case studies and working examples. We have also integrated the SPSS software into the text, which can help students have a brief idea about SPSS and its working. To sustain in the competitive and localized global world today, one has to make systematic efforts to improve and upgrade the knowledge and skills. With many years of teaching and industrial experience, we came to conclusion that most undergraduate students, post graduate students and researchers do not get excited about the theoretical rationale for statistical formulas and the importance of research in day to day environment. So, is an attempt to clarify the concept with theoretical as well as practical and day to day working information about research.

 
ABOUT THE AUTHOR
Prof. (Dr.) S.L.Gupta (Ph.D, PGDBM, M.Com)
Prof.(Dr.) S.L.Gupta is presently working as Professor, Academic and Doctoral Research Coordinator at Birla Institute of Technology (Deemed University), Mesra, Ranchi, Noida Campus, India. He has almost 20 years of experience in the field of Management teaching, training, consultancy and research. He has been teaching Marketing subjects to MBA, PGDBM and M.Phil students for last 20 years. Prof. Gupta has written 11 Books in the area of Marketing Management. He has developed 5 Case studies in Retail and Marketing Management, published almost more than 50 Research papers and articles in the journals and presented papers in 15 national and international conferences. He has developed Content, Credits, Project work and Academic Credentials of 11 new courses.

Hitesh Gupta (Ph.d-(submitted), MBA, PGDBM, B.Sc.(Hons))
Hitesh Gupta has submitted thesis as a research scholar with Birla Institute of Technology (Deemed University), Mesra, Ranchi, Noida Campus, India. He gained competitive edge during his studies from prestigious colleges such as Birla Institute of Technology, Institute of Management Technology and Hindu College (Delhi University). He has almost 10 years of B2B/Industrial Experience at Senior level Management. He is a promoter of around 8 organizations in the field of manufacturing, industrial supplies, IT and services, which includes SMC, MTM, Intellectual Services and many others. He is a founder member and General Secretary of SPEAK Foundation (NGO). He has presented papers in more than 10 national and international conferences, published more than 18 research papers and articles in national and international journals.
 

 



Price 150/-  

PRINCIPLES OF GENETICS

by S.V. Sawardekar
S.S Sawant
S.G Bhave
ABOUT THE BOOK

This text book on “Principles of Genetics” has been especially designed to cater the needs of graduate entry level students of Agricultural Universities of the country. The book has colored illustrations and the information in a concise manner so as to enable quick revision of topics in genetics which are otherwise complete but tried to make simple and understandable.
The book contains 24 chapters which deal with the fundamental aspects of genetics, its history and scope, chromosomes, cell division, Mendel and his work, laws of Mendel, gene interactions, multiple alleles, pleiotropism, quantitative and qualitative traits, multiple factor hypothesis, cytoplasmic inheritance, linkage, crossing over, chromosomal aberrations. DNA and RNA structure, protein synthesis, gene expression, mutation, sex determination, sex linked, sex influenced and sex limited characters.
The users of this book will surely be benefited in keeping themselves abreast of the fundamental and key aspects about plant genetics.

 
ABOUT THE AUTHOR

Dr. SANTOSH V. SAWARDEKAR: Associate Professor, Dr. B.S. Konkan Krishi Vidyapeeth, Dapoli. He has 16 Years of teaching and research experience in Plant Biotechnology, Genetics and Plant Breeding. He has Published more than 26 research papers in national and international journals.

Mrs. SANGITA S. SAWANT: Working at Plant Biotechnology Center, Dr. B.S. Konkan Krishi Vidyapeeth, Dapoli with a specialization in Plant Tissue Culture. She has published more than 40 research papers in national and international journals. She is NET qualified staff member in Genetics and Plant Breeding.

Dr. SANJAY G. BHAVE: Head, Department of Agricultural Botany, D.B.S. K.K.V. and Associate Dean, College of Forestry, Dapoli. He has 25 years experience in teaching and research work in Agricultural Botany. He has published more than 80 research papers in national and international journals.

 

 



Price 325/-  

SPSS 17.0 FOR RESEARCHERS (2nd Edition)

by  Dr. S.L. Gupta
Hitesh Gupta
ABOUT THE BOOK

This book introduces SPSS 17.0 software to help Researchers / Students / Teachers / Live Projects Managers related with educational institutions or corporate world with detailed flow of procedures for many research techniques with short and concise theoretical explanations. Our aim is to demonstrate when and how a statistical tool is required. We also like to teach researchers / students which statistical tool to run, how to run it, and how to interpret the output.

We have accordingly integrated the software commands into the text and provided output screens that help researchers and students see what to analyze / how to interpret data based on output. We have provided SPSS working commands for every tool discussed at the end of chapter. The brief exercises are given to practice the tools and techniques for in-depth understanding with proper application.

 
ABOUT THE AUTHORS

Prof. (Dr.) S.L.Gupta (Ph.d, PGDBM, M.Com)
Prof.(Dr.) S.L.Gupta is presently working as Professor, Academic and Doctoral Research Coordinator at Birla Institute of Technology (Deemed University), Mesra, Ranchi, Noida Campus, India. He has almost 20 years of experience in the field of Management teaching, training, consultancy and research. He has been teaching Marketing subjects to MBA, PGDBM and M.Phil students for last 20 years. Prof. Gupta has written 10 Books in the area of Marketing Management. He has developed 5 Case studies in Retail and Marketing Management, published almost more than 50 Research papers and articles in the journals and presented papers in 15 national and international conferences. He has developed Content, Credits, Project work and Academic Credentials of 11 new courses.

Hitesh Gupta (Ph.d-(submitted), MBA, PGDBM, B.Sc.(Hons))
Hitesh Gupta has submitted thesis as a research scholar with Birla Institute of Technology (Deemed University), Mesra, Ranchi, Noida Campus, India. He has gained competitive edge during his studies from prestigious colleges such as Birla Institute of Technology, Institute of Management Technology and Hindu College (Delhi University). He has almost 10 years of B2B / Industrial Experience in field of Senior level Management. He is a promoter of around 8 organizations in the field of manufacturing, industrial supplies, IT and services, which includes SMC, MTM and many others. He is a founder member and General Secretary of SPEAK Foundation (NGO). He has presented papers in more than 10 national and international conferences, published more than 18 research papers and articles in national and international journals.

 
 

 



Price 225/-  
Pages
392
Size: 71/4X 91/2 (Crown Size)

MANAGEMENT THEORY & PRACTICE

by Vandana Jain

ABOUT THE BOOK

The book, Management Theory & Practice (with case studies), exhaustively covers the concepts, functions and principles of management. In addition to these basic fundamentals, the book also deals with some topics which a Manager should be aware of. These are morale, organizational development, transactional analysis, to name a few. The book has been written in a simple and easily understandable language. The unique feature of the book is the inclusion of summary, self test questions, short answer questions and long answer questions at the end of each chapter to help the student in various stages of the study. To make the text more comprehendible, diagrams, charts & tables have also been incorporated. This is a must-read book for undergraduate and postgraduate students of Business Administration/Management.

 

ABOUT THE AUTHOR

The author, Dr. Vandana Jain, did her Ph.D. from CCS University, Meerut and MBA with specialization in HR Management from Kurukshetra University, Kurukshetra. She had a brilliant academic career since beginning which brought her many accolades including scholarships and certificates of merit. Just to get herself abreast of the emerging Capital Markets, she did a Diploma Course in Merchant Banking from Indian Institute of Merchant Banking, New Delhi. As part of professional enhancement, she also did a certificate course in Financial Markets from NSE.

She has held various assignments including, Lecturer in Faculty of Management Studies, Kurukshetra University; Senior Research Associate with Indian Society for Training & Development (ISTD); Education Officer, Directorate of Studies in the Institute of Company Secretaries of India (ICSI); Resource faculty for study material in Indian Institute of Merchant Banking (IIMB); Visiting faculty in Northern India Regional Council of ICSI.

Presently, she is working as an Asstt. Professor in a private institution affiliated to Punjab Technical University and is teaching MBA and BBA students. Her experience of interacting with her students and understanding of the problems faced by them motivated her to write a book on this topic and she has tried her best to provide solutions to their practical problems.

 

 



Price 175/-  
Pages
276
Size: 61/4X 91/2 (Royal Size)

INTRODUCTION TO E-COMMERCE

by Nidhi Dhawan
Key Features
  • Each chapter of the book begins with introduction explaining the need of the contents discussed in the chapter.

  • Figures, graphs and tables have been inserted at relevant places to help the reader to understand the concept clearly.

  • Each chapter is followed by the points that provide a helpful way to recap all the topics covered in a chapter.

  • Exercise in the form of Questions, Fill in the blanks, True/False statements are added at the end of each chapter aimed at providing the in-depth understanding of the concepts learned.

  • Part C of the book contains the detailed explanation of each tag with illustrations showing the browser output to provide better and clear understanding of HTML.

ABOUT THE BOOK

Up-to-Date and comprehensive, this book provides information on “Electronic Commerce”, its concepts, strategies and techniques that can be used to build profitable websites. This book is meant for Commerce, Information Technology and Computer Science students at various levels in different courses. This book comprehensively covers the syllabus prescribed for “E-Commerce” for B.Com. (Hons.), IInd Year Paper- XIV PART (A, B, C).

 

ABOUT THE AUTHOR

The author is presently teaching in the Department of Commerce, Zakir Husain College, Delhi University and she has taught various subjects, having specialization in computer papers. She has been associated with the college for the last 12 years. She has got her M.Phil from Delhi University and acquired computer expertise from various authorities including “DOEACC”. She has also been associated with ILLL, Delhi University in the field of IT. She has conducted Computer Workshops in her college and plans to do a lot in this direction.

 

 



Price
325/-  
Pages
584
Size: 71/4X 91/2 (Crown Size)

BUSINESS ECONOMICS THEORY & APPLICATIONS

by Dr. D.D. Chaturvedi
Dr. S.L. Gupta
SALIENT FEATURES
  • Comprehensive and extensive treatment of each topic.

  • Mathematical presentations, wherever needed.

  • Adequate number of diagrams.

  • Sufficient examples & review exercises.

ABOUT THE BOOK

Business Economics is a prerequisite for successfully completing any management course. This book covers all the aspects of Business Economics. The students of M.B.A., M.C.A., M.B.E., P.G.D.B.M., M.Com., B.B.A., B.C.A., B.B.E. B.B.S., B.C.A.M., L.L.B., C.A.I.I.B., B.B.S., I.C.W.A., B.Com., etc., will find the contents of this book very useful, thought provoking and of immense practical use. Efforts have been made to ensure that the exposition to the theory, complex business problems and the empirical situations is easily understandable by the readers.

 

ABOUT THE AUTHORS

Dr. D.D. Chaturvedi obtained the degree of M.A. in Business Economics (M.B.E.) from the University of Delhi. He is Associate Professor in the Department of Economics at Sri Guru Gobind Singh College of Commerce, University of Delhi and is on the guest faculty of a number of technical as well as management institutes apart from Delhi School of Economics, University of Delhi. He has several publications to his credit besides some papers in leading journals. Dr. Chaturvedi was accorded international felicitation during the Sixth World Environment Congress for this contribution in nation building, planning and environment protection. He had earlier been conferred the State Honour by the Delhi Government for his contribution in the academic, literary and social fields. Later, International Council for Human Welfare honoured him twice for his outstanding contributions in diversified fields. Dr. Chaturvedi was also conferred ‘Clean up the Earth’ Award, jointly sponsored by the Global Peace University (Netherlands) and the Indian Institute of Ecology and Environment. Dr. Chaturvedi earlier served as Director, Rukmini Devi Institute of Advanced Studies, affiliated to Guru Gobind Singh Indraprastha University on deputation basis.

Dr. S.L. Gupta is the Professor of Marketing at Birla Institute of Technology (Deemed University), Noida. He obtained his Masters in Commerce from University of Rajasthan and M.B.A. from Center for Management Development, Modi Nagar. Prof. Gupta has 4 years of corporate experience and 22 years of academic experience. He is a specialist in managerial decisions. Prof. Gupta is accredited management teacher from All India Management Association.

 

 



Price 345/-  

BUSINESS STATISTICS

by  Dr. S.K. Khandelwal

ABOUT THE BOOK

The book is written to cater the need of such students who do not have strong background of mathematics nor is it possible for them to acquire it now. They need a book on Statistics so as to understand it independently. The simple and student friendly presentation of various topics will be of immense help to students to prepare for all types of undergraduate and postgraduate examinations such as B.Com. (Programme/Honours), B.B.A., B.C.A., PGDBM, C.A., Company Secretary, I.C.W.A.

It contains large number of solved practical examples from real life, business and managerial applications and university questions. Each concept is supported by solved examples. At the end of each chapter a variety of unsolved questions is included. Each unsolved question is supported by answer, hint or detailed explanation.

 

ABOUT THE AUTHOR

Dr. S.K. Khandelwal is currently Associate Professor in the Department of Commerce at Ram Lal Anand College, University of Delhi. He is M.Com. and obtained his Ph.D. in the field of International Trade and Economic Relations. His areas of interest are Statistics, Quantitative Techniques, and Operations Management. He is teaching since 1971 and has a wide experience of teaching at the Institute of Chartered Accountants of India and numerous institutions that offer wide range of professional courses.

 


 



Price 125/-  

BUSINESS DEVELOPMENT

by  Neeta Vaydande
ABOUT THE BOOK

Today's society is very organised and dynamic. Business has undergone drastic changes and the world has become a small village. Due to globalisation  rapid changes are taking place in the areas like banking, insurance, transportation and communication, tourism and hospitality industry, retail and BPO. The Book throws light on the aspect and development in those areas. Case studies form a very important part, as it will help encouraging critical thinking and analytical skill among students.

 
ABOUT THE AUTHOR

Neeta Chandrakant Vaydande did her Masters in Commerce from Mumbai University in 2005. Thereafter, she obtained her M.Phil degree from SNDT University in 2008. She has her specialisation in Management in M.Com and was involved in various paper presentation seminars during M.Phil Program. She is holding 3 yrs of experience in teaching. Presently she is working as a lecturer in Smt. Kamla Mehta College of Commerce and Management.

 
 
 
 



Price 295/-  

PHARMACEUTICAL MARKETING STRATEGIES AND PRACTICES

by  Dr. Kumardatt A. Ganjre
ABOUT THE BOOK

This is the most comprehensive book that guides on current trends and future challenges in pharmaceutical marketing. This practical approach is a clear blueprint for planning and execution of various marketing strategies in pharmaceutical industry. It explain the each and every aspects of marketing framework starting from fundamental to development and process of marketing strategies with real – world approach. The book is divided into 7 chapters with detailed explanation on structural framework, marketing mix, strategic formulation with case studies and projects.

 

This book is most useful for marketing subjects of curriculum in BBA, MBA, B.Pharm, MBA (Pharmaceutical Marketing) etc with the role of product manager in strategy formulation. This book is a guideline book for Product Managers, Medical Representatives and Marketing Team across the industry.

 

The current book discusses latest happenings in structural framework, newer marketing strategies with changing oppurtunities and threats in pharmaceutical marketing. It explains each point by providing graphs, tables, worksheets, pharmaceutical marketing case studies, projects with examples and practical guidelines.

 
ABOUT THE AUTHOR

Dr. KumarDatt A. Ganjre is a professor cum Director at Dattakala Group of Institution, Approved by AICTE and affiliated to University of Pune. He is graduated from Dr BAMU and ranked in his MBA (Marketing) from SRTMU, Nanded. His rigorous work on pharmaceutical marketing and professional experience of 10 years forced him to write the book on “Pharmaceutical Marketing: Strategies and Practices”. He has been awarded Ph. D. degree from NMU, Jalgaon for the same. His professional work involves brand building, core sales area and developing marketing strategies with top companies at various position. He is enrolled member of AIMA, ISBM and AIAER and holds more than 20 national and international publications to his credit.

 

 




Price 445/-  

MARKETING SERVICES

by  Dr. S.L.Gupta
ABOUT THE BOOK

The marketing tools of analysis have gained a wide application in the process of service decision making, possibly because modern business problems have become so complex that decision maker’s personal experience is no longer adequate to provide an appropriate solution. It has, therefore, become essential for persons associated with decision-making to possess at least a working knowledge of the relevant tools of analysis. The purpose of this book is to provide, in one volume, the various theories which are deemed to constitute the subject-matter of marketing of services. This book is intended to explain in non-technical language, the service application concepts, tools of service design, their relevance in customer decision-making and also the influence of marketing environment on business decisions. The scope of marketing of services is still in a state of flux and it may remain so in a computer based dynamic society with modern outlook of management. It gives us great pleasure to place this book before the students, learned teachers, professionals and business executives. This book on Marketing of Services: Text and Cases, has been designed especially for the students of MBA, MBE, PGDBM, M.Com, BBA, BCA, BBE, BBS, BCAM, B.Com, of various Indian universities and management as well as technical institutes. The book is equally useful for students pursuing courses like B.Com, M.Com, etc., wherever Marketing of Services is taught as one of the papers. The present book covers almost the entire syllabus of the said paper taught in various universities/autonomous institutes / institutes affiliated to Indraprastha University or other universities / bodies. Though the book is primarily meant for students, yet a study of the book will also enable practicing managers to systematize and improve their Marketing Skills.

 
ABOUT THE AUTHOR

Prof. (Dr.) S.L. Gupta is presently working as Professor, Academic and Doctoral Research Coordinator at Birla Institute of Technology (Deemed University), Mesra, Ranchi, Noida Campus, India. He has almost 20 years of experience in the field of Management teaching, training, consultancy and research. He has been teaching Marketing subjects to MBA, PGDBM and M.Phil students for last 20 years. Prof. Gupta has written 11 Books in the area of Marketing Management. He has developed 5 Case Studies in Retail and Marketing Management, published almost more than 50 Research papers and articles in the journals and presented papers in 15 national and international conferences. He has developed Content, Credits, Project work and Academic Credentials of 11 new courses.

 
 



Price 345/-  

A TEXTBOOK OF PROBABILITY THEORY

by  Dr. K.N.Kapoor
ABOUT THE BOOK

This book has been written by a leading scholar of this subject, who holds an experience of teaching undergraduate as well as postgraduate students at Hindu College, University of Delhi for more than 15 years. It is a text book which is designed to meet the needs of the students studying courses on Probability Theory at the undergraduate and postgraduate levels in various Indian and Foreign Universities. The book is also going to be a highly useful source for students who are appearing in various competitive examinations like CSIR (NET), GATE, DRDO, JAM, NBHM, Adv. GRE, and pre Ph.D Tests etc.

 
ABOUT THE AUTHOR

Mr. K. N. Kapoor has passed his M.Sc. and M.Phil from Department of Statistics in the University of Delhi in the year 1990 and 1993 respectively. He was awarded Dr. K. S. Krishnan Research Fellowship from NBHM, Department of Atomic Energy, BARC Mumbai in 1992. In the year, 1994, he was offered JRF from CSIR. He has been teaching in the Department of Statistics in Hindu College, University of Delhi since 1995. During all these years, he has taught several courses in Mathematics and Statistics to undergraduates and postgraduates at the college and at the North Campus of Delhi University. His main interests are in the fields of Probability Theory, Statistical Methods, Inference, Operational Research, Linear Algebra and Real Analysis. He has also been visiting faculty at the Department of Statistics and Department of Mathematics, University of Delhi in academic year 2010- 2011.

 



Price 445/-  

MERGERS, ACQUISITIONS, AND CORPORATE RESTRUCTURING - STRATEGIES AND PRACTICES

by  Dr. Rabi Narayan Kar
ABOUT THE BOOK

TThis book provides a complete yet concise treatment of important topics related to mergers, acquisitions, corporate restructuring and takeovers. This text has been designed to include theoretical concepts, strategies and practical aspects of M&As and corporate restructuring.

This book analyses some of the key areas such as alternatives to mergers and acquisitions, valuation and evaluation aspects, financing and accounting aspects, impact assessment and integration process in a lucid manner with lot of case studies, statistics and charts covering a wide spectrum of Indian industries. The author also offers a pertinent legal framework with practices to explain the phenomena in a simplified manner.

This book is suitable as a text for students of business management and law. It would be of immense use to students and members of professional institutes including ICAI, ICSI and ICWAI. It is also likely to be useful for business professionals, consultants and policy makers.

 
ABOUT THE AUTHOR

Dr. Rabi Narayan Kar is a Post Graduate and Master of Philosophy from Department of Commerce, University of Delhi. He holds a Ph.D. from Department of Business Economics, University of Delhi on Mergers and Acquisitions. Dr. Kar is also a Senior Fellow of the Institute of Company Secretaries of India and a recipient of many academic scholarships including UGC research fellowship. He has two books and several research papers to his credit in reputed journals and conferences including a major research project from ICSSR. He has also presented several research papers in national and international conferences in India and abroad. Dr. Kar has been a visiting faculty at the Department of Commerce, Delhi School of Economics and several other reputed Business Schools. He is also associated with ICSI and ICAI as a resource person and addressed several workshops, symposiums and national conferences on mergers and acquisitions. Presently, he is working as an associate professor in the Department of Commerce, Shaheed Bhagat Singh (Evening) College, University of Delhi. His research interests are M&A, corporate governance, competition policy and cross cultural issues.

 



Price 495/-  

Managerial Economics

by Dr. D.D. Chaturvedi & Dr. S.L. Gupta
ABOUT THE BOOK

Managerial Economics is a prerequisite for successfully completing any management course. This book covers all the aspects of Managerial Economics. The students of M.B.A., M.C.A., M.B.E., P.G.D.B.M., M.Com., B.B.A., B.C.A., B.B.E., B.B.S., B.C.A.M., L.L.B., C.A.I.I.B., B.B.S., I.C.W.A., B.Com., etc., will find the contents of this book very useful, thought provoking and of immense practical use. Efforts have been made to ensure that the exposition to the theory, complex business problems and the empirical situations is easily understandable by the readers.

Salient Features
• Comprehensive and extensive treatment of each topic.
• Adequate number of diagrams.
• Mathematical presentations, wherever needed.
• Sufficient examples & review exercises.
• Solved integrated case study and unsolved caselets.

 

 
ABOUT THE AUTHOR

Dr. D.D. Chaturvedi obtained the degree of M.A. in Managerial Economics (M.B.E.) from the University of Delhi. He is Associate Professor in the Department of Economics at Sri Guru Gobind Singh College of Commerce, University of Delhi and is on the guest faculty of a number of technical as well as management institutes apart from Delhi School of Economics, University of Delhi. He has several publications to his credit besides some papers in leading journals. Dr. Chaturvedi was accorded international felicitation during the Sixth World Environment Congress for this contribution in nation building, planning and environment protection. He had earlier been conferred the State Honour by the Delhi Government for his contribution in the academic, literary and social fields. Later, International Council for Human Welfare honoured him twice for his outstanding contributions in diversified fields. Dr. Chaturvedi was also conferred Clean up the Earth Award. jointly sponsored by the Global Peace University (Nether lands) and the Indian Institute of Ecology and Environment. Dr. Chaturvedi earlier served as Director, Rukmini Devi Institute of Advanced Studies, affiliated to Guru Gobind Singh Indraprastha University on deputation basis.

Dr. S.L. Gupta is the Professor of Marketing at Birla Institute of Technology (Deemed University), Noida. He obtained his Masters in Commerce from University of Rajasthan and M.B.A. from Center for Management Development, Modi Nagar. Prof. Gupta has 4 years of corporate experience and 22 years of academic experience. He is a specialist in managerial decisions. Prof. Gupta is accredited management teacher from All India Management Association.

 



Price 450/-  

Indian Financial System

by  Dr. S.C.Bihari
ABOUT THE BOOK

The present book is a humble attempt to compile at one place all the developments in the field of Indian Financial System. Although it is prepared as per the syllabus for MBA students of most Indian Universities and Institutions, it will not only help the aspiring Managers graduating through various B-schools all over the country but also the students of M.Com, BBA and B.Com, besides the general public as the book discusses latest concepts and guidelines, derived from original sources.

The text is spread into 19 chapters. All the chapters are organized fairly independent of each other and any chapter can be picked up to gain knowledge about one particular topic without disrupting the continuity. The language of the book has been kept simple to reach the widest possible readership.

This compact and concise text begins with the basic theoretical framework, Introduction on Indian Financial System and reforms in the system. It gives a detailed description of the Banking Institutions, Central Banking, latest concepts in Banking, and then goes on to discuss in-depth Rural Credit, NBFCs, Financial Institutions, Financial Services, Merchant Banking, Capital Market, Insurance Sector, Money Market, Forex Market, Regulatory Framework and all the tidbits of the Indian Financial System, ending with the Latest Issues and Policy Environment. The text also contains figures and tables to give a better understanding of the topics discussed. It uses latest information, updated upto May 2012 and wherever required, text has been derived from the original sources. All in all it should give a very pleasant reading experience to even the general public, apart from a very useful learning experience for the students of MBA, BBA, M.Com, B.Com, and M.A.(Economics)

 
ABOUT THE AUTHOR

Dr. Suresh Chandra Bihari is having an experience of about 32 years in Industry and Academics. He is pursuing his academic passion, leaving behind a profession in the financial sector for 28 years. Presently, he is working as a Professor in Finance area at IBS, Hyderabad, a top ranking business school of India and a constituent of IFHE, a Deemed University under section 3 of UGC Act, 1956.

He has more than 100 publications to his credit that includes 10 text books, 6 study materials prepared for MBA students of a reputed University, 8 edited books and 7 case studies, included in the European Case Clearing House, more than 50 research papers published in reputed and referred International and National Journals both in India and abroad. He has also presented his Research Papers in about 30 International and National Conferences, both in India and abroad that includes those at Northern State University, USA, IIM, Calcutta, MDI, Gurgaon, IMT, Ghaziabad and Nagpur, among others.

He is also the winner of MACRO RESEARCH AWARD 2009-10 of the Indian Institute of Banking & Finance and one of the prize winners of Micro Research Award 2010-11 of the same Institute. For the year 2011-12, he has won the FIRST PRIZE under Micro Research Award of Indian Institute of Banking & Finance, the professional body of Bankers in India having ISO certification. He is also a reviewer of Text Books, International Journal and is also in the Editorial Boards of several International Journals.

 
 
 

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